Ask any term life insurance industry veteran and they’ll tell you straight up: it’s a tough business and a hard way to make a living. But if you can do it right - if you can find the right message and deliver solutions people really need - you can do very, very well for yourself. While we’re not seeing the crazy rates of growth we saw during the first two years of the pandemic, the opportunity is still very much there. Growth rates have hardly declined from 2021. And as we enter what is likely to be a cycle of recession, having a solid product with the right message for this moment seems to make a lot of sense.
Most people that enter the business as agents don’t stick it out. Stats suggest that the overwhelming majority of first-year insurance agents aren’t going to be around for year two. That’s not hyperbole. That’s the reality from a federal bureaucracy that has zero reason to be partisan (read the paper to get the actual stats).
